Motorola Scrambles to Restore Its Lost Cellphone Glory

Motorola has had its ups and downs. Fifteen years ago, a gray brick Motorola handset was synonymous with mobile phone. Sales slipped, but the company came back five years ago with the sleek Razr, the must-have cellphone.

Motorola is not one of those companies that can blame its woes on the economy,” he said. “It’s purely self-inflicted.”
James Kelleher, an analyst with Argus Research, said Mr. Jha’s more modest goals are appropriate. Success, Mr. Kelleher said, might be defined as being a strong regional player that settles for less than 10 percent of worldwide market share.
“The analogy is General Motors,” he said. “They once had 50 percent market share and they’re not getting it back.”